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Bing It Down A Notch: Does Bing Really Beat Google 2:1?
There’s no question that when it comes to their search engine Bing, Microsoft can use all the positive attention it can get. Launched in 2009, Bing was supposed to take the search world by storm....
View ArticleBOOst Your Mobile Paid Search In 2013
For the life of me, I could not think of a way to tie in this post with Halloween. There just isn’t much that’s spooky about paid search (unless you’re doing it wrong). How about we both agree to...
View ArticleLet Facebook’s Restrictions Motivate You To Improve
This post has taken a huge 180 from what I first intended it to be. As a young crusader for all that is right and just, I was ready to throw my hat in against the tyranny of Facebook and all of the...
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PPC Terminology: Click Through Rate
More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your...
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Google AdWords Enhanced Campaigns: The Good, The Bad, and The Ugly
Over the last week or so, you might have seen a cheery box staring back at you when you logged into your Google AdWords account asking you if you want to upgrade your account to take advantage of...
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Google Adwords New Feature: Call Extensions
What are the Google Adwords Call Extensions? Putting your company’s phone number into the ad copy of a PPC ad has long been a best practice. If you have the space within the ad, why not? It kills two...
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Making the Best of Adwords Enhanced Campaigns
Dear AdWords users, We’ve all had a very good relationship with Google and AdWords for years now. Their support and innovation has helped us expand and refine our paid search accounts year after year....
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Chicago Social Media Week 2013: Facebook Ads Master Class Recap
Unless your social media head was buried under a social media rock for the last few weeks, I’m sure you all know that last week was Chicago Social Media Week. Thousands of people invaded Chicago to...
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5 Holiday Tips For Paid Search
Black Friday kicks of the holiday shopping season in less than 48 hours (and for some stores, even less than that). Any experienced deal-hunter will tell you that getting what you want isn’t as easy...
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3 Tips For Getting Over A PPC Plateau
It happens to the best of us. No matter how ambitious your ad testing gets, no matter how many new items your e-commerce site adds to stock, you’re going to plateau. At a certain point in a PPC...
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Spies Like Us: Review of SpyFu PPC Software
With so much media attention being paid to the NSA and so many people up in arms about the privacy of their data, have we all forgotten that sometimes spying is cool? Have we all forgotten about...
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